WhatsApp is working on chat-based surveys to get your opinion on its latest features
WhatsApphas got to be one of the most frequently updated apps on our radar, and we’re constantly hearing about new features under development — many before they’re even accessible to beta testers. With that much going on, how can developers keep track of what’s working well, and what’s failing to meet user expectations? Today we’re hearing about plans for the messaging platform to develop a chat-style in-app survey to collect feedback from users.
We already know of WhatsApp’s work tomake group polls a thingand separate plans toimprove its bug reporting system, but neither of those sounds quite like the survey featureWABetaInfospotted in development. This new one is chat with a verified business account owned by WhatsApp directly, so it’s possible to share your two cents about specific features and products in the app.
If you’re among the few asked to participate in these surveys once they arrive, you’ll see an invitation that states its purpose, giving you the option to accept or decline. If you’re just not at all interested in taking part, you may block the WhatsApp Surveys account just like any other contact to dodge all future invitations.
Don’t expect this feedback tool to empower you to request big new features or other radical changes to the service’s structure. Instead, it looks more like a system that could come in handy duringA/B testsand other phases of beta development. For everyone invited to share feedback, though, the new business account chat sure beats typing out lengthy emails and penning bug reports directed to WhatsApp support and its developers.
The feature was first spotted in development on the iOS app, but given the need for feedback across platforms, it’s probably safe to expect an implementation on Android somewhere down the line.
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