Summary
A 2023Wingstopcommercial features a song that’s a real head-bopping tune. Wingstop is an American restaurant chain that specializes in, of course, chicken wings. With a ’30s and ’40s airport/aviation aesthetic, Wingstop is an excellent place for diners looking for a comfortable, dependably good time to try a variety of bone-in and boneless wings of different flavors. Founded in 1994 in Garland, Texas, Wingstop now boasts over 1500 locations (viaWingstop) across the United States and internationally, with restaurants in Canada, Mexico, Singapore, and more.
As for television and online advertising, Wingstop may not be famous for its commercials, but it still has some memorable lines and videos. Their slogan isThe Wing Expertsand in past advertising, they’ve used the tagline,Where Flavor Gets Its Wings. However, as a chicken restaurant, they don’t really have to do much more than show the delicious-looking products from their menu and have people smiling while they eat them. Wingstop did do what smart advertisers do by puttinga banger of a song in one of their commercialsto make sure viewers don’t forget about them.
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The Wingstop Commercial Song Is “Put Me On Somethin'” By P-Lo Featuring E-40
The Commercial Is A Quick 7-Second Advert
The Wingstop commercial in question is only seven seconds long and features a close-up of a fried chicken sandwich from Wingstop that zooms out to show a smiling man in the back seat of a car about to take a bite. Next to him is a woman, who’s also smiling and eating chicken wings. The car they’re in isdoing donuts in a parking lotwhile the song “Put Me On Somethin'” by P-Lo ft. E-40 plays. The audience only hears the first couple of bass thrums and the repeated line, “Put me on somethin'”.
It’s not a complexcommercial like the extended Dr. Pepper Fansville universe, but it gets its message across. Wingstop food can be enjoyed anywhere and visitors will have a blast eating. P-Lo’s lo-fi, hip sample is well suited for the commercial. Out of context, “put me on somethin'” could mean anything, making it a universal chant for the restaurant. Anything with a low, heavy bass at the beginning is sure to get viewers' attention, making them raise their heads from their phones just as the commercial starts. The beat is cool and modern but accessible.
“Put Me On Somethin'” Has Over 24 Million Listens On Spotify
P-Lo is a Bay Area native and first-generation Filipino American who began his career as a producer for acts like Yo Gotti and Wiz Khalifa. He’s also a member of the San Francisco hip-hop collective, Heartbreak Gang (The HBK Gang), which has launched several rappers from its ranks, including Sage the Gemini. P-Lo has released eight albums and numerous singles, but"Put Me On Somethin'" is by far his biggest song, with over 24 million listens on Spotify. Notably, he is also featured on Denise Juila’s single “B.A.D.”, which has over 53 million listens on Spotify.
Wingstop has been a happy marriage for the brand and artist, as P-Lo is clearly proud of the commercial and his song. He even shared the Wingstop ad on hisX(formerlyTwitter) account. Having a song appear in an ad can be a huge boon for artists,like Taco Bell and Bludnymph’s “FEAST"or Apple MacBook Air and Yael Naim’s “New Soul”. ThisWingstopad already got a lot of music fans interested in P-Lo and if he continues making songs at the rapid rate he has been in the 2020s, he could very well have another hit soon.
