TikTok may be the king of short-form video, but Instagram Reels trail closely behind. And while there’s no comparing the two platforms, Instagram may just have a one-up on TikTok. Instagram Reels now have a fun, collaborative feature that TikTok doesn’t: the Add Yours sticker.
You know about it, and you’ve probably used it in your Instagram Stories. But you can now start trends by adding the sticker to your Reels. Stick around to learn how.
Instagram Allows You to Create Reels With the Add Yours Sticker
Instagram has added one more way to make your Reels more interesting: adding an Add Yours sticker. The addition was announced on Meta’s platforms and in anInstagram blog poston August 05, 2025, which reads:
With the Add Yours sticker, a creator or artist can invite their followers to join in on a fun prompt or challenge they create on Reels, and then hand-pick their favorite submissions to celebrate their fans’ creativity.
There are multiplereasons to love the Add Yours sticker on Instagram—the most obvious being its engagement potential. You’ve seen how Add Yours trends pick up in Stories. That’s because they’re quick and easy to jump onto. Now, you can enjoy the same benefits using the Add Yours sticker on Instagram Reels.
Instagram Reels are similar toTikTok’s Stitch feature, except that TikTok Stitches don’t come with stickers. Instead, creators “stitch” their video to yours, usually to add their two cents to the topic at hand. When they do that, viewers can watch both videos in one sitting to get both perspectives. It’s a great way to add context and collaborate without making viewers work too hard to find the original video.
How to Add the Add Yours Sticker to an Instagram Reel
Adding Instagram’s Add Yours sticker to a Reel is as simple as slapping it on elsewhere.
Follow the steps below to add it to your Instagram Reels:
That’s it. As you may see, it’s similar to the process of adding any other sticker to your Reel, so it should be easy to do.
Because the Add Yours sticker is so popular, adding it to your Reels could increase the chances of it going viral. Check outmore ways to create viral Instagram Reels.
Start a Trend With Instagram’s Add Yours Sticker
There are many ways to go viral on Instagram. Every day, creators upload Stories and Reels in the hopes they’ll blow up and gain popularity. Some creators have achieved this with the Add Yours sticker by chance, while others used it intentionally. It’s a testament to the benefits of using Instagram’s features to help grow your account and get your posts seen by more people.
As for you, you’ve probably participated in the Add Yours sticker trend in Instagram Stories. Now, you can hopefully start a trend of your own by adding it to your Reels. Think carefully about a prompt that most people can relate to and give it a try. Who knows? You might become an Instagram star because of it.
Q: Why Can’t I Add Reels on Instagram?
There can be several reasons why you’re able to’t add reels on Instagram. It can be caused by Instagram’s data saver feature, or a bug that requires you to log out and then log back in to get it working again. Here are just someways you can fix Instagram reels not working.
Q: Why Are My Reels Not Getting Views?
You might be posting at the wrong time or not posting consistently, but luckily, there are ways tofix your Instagram reel not getting views. Sometimes it’s down to technical elements like using the best hashtags. But it’s also worth remembering that people want to see good quality reels and that’s the best place to start.
Q: How Long Do Instagram Reels Stay on Instagram?
Unlike an Instagram story, a reel stays on your account permanently, until you choose to delete it. That means you can spend more time working on goodInstagram reel ideas that stand outand your efforts won’t disappear.
